拉克罗斯中心

Competitively positioning a convention center requires differentiation and discipline

这是一件美妙的事情, hearing from thousands of friends and neighbors how special our own hometown is. Vendi channeled the many voices from multiple rounds of public input and direction into a competitive brand strategy and 身份.

的差异

• 壮观的地理位置坐落在雄伟的密西西比河岸边
• 宏伟的新设施本身

邻边绘制

• 繁华的历史城区
• 不断增长的经济
• 由河流和周围的悬崖所提供的蓬勃发展的娱乐活动

观众

• 游客
• 会议策划
• 活动策划
• 订舱代理
• 县居民

Vendi与工作人员密切合作, 董事会, architect and interior design teams to ensure functional and creative connections between the brand and the facility. 不断的思想交流, 牢牢扎根于品牌战略, 最终形成了战略性的品牌标识.

Vendi developed segmented messaging to articulate the brand and facility benefits to each specific audience—what specifically the 拉克罗斯中心 offers each group and their customers.

然后我们记录了品牌战略, 身份, 调色板, 图形元素, 标识系统, brand story and key and segmented messaging in our award-winning “Speaking as one” standards guide.